A software engineering studio
Beautifully
crafted.
Truthfully
functional.
§ 01 Philosophy
Honest tools, made to last — built at a scale a single mind can hold.

emethlabs takes its name from אמת — the Hebrew word for truth. It's a high bar to set for software, and that's the point. We build things that do exactly what they claim, no more and no less: no dark patterns, no growth traps, no features bolted on to flatter a roadmap.

We work small on purpose. A tight surface area means every decision gets the attention it deserves, and the whole shape of a product stays legible — to the people who use it and the one who maintains it. Small is not a limitation; it’s how the craft stays honest.

We build for the long now. A tool worth making is worth maintaining through its year-two patch and beyond. We favor durable foundations over fashionable ones, and we'd rather ship one thing we'll still be proud of in five years than five we won't.

§ 02 Founder
One person can still hold the whole shape of a product in their head.

I started emethlabs after six years of shipping product engineering at a large consumer-tech company in India. I wanted to work at a smaller scale — where every decision is mine to make and to live with.

The studio's job is to make a small number of well-considered things — our own products, and the occasional engagement for teams that care about craft. I'm comfortable across the stack, from infrastructure to interface, and most at home in the messy middle where the two meet.

§ 03What we make
01

Loomi ↗︎

Signals, woven.
02

Clipr ↗︎

Cut. Mark. Share.
§ 04The record
2026 — Present
Founded emethlabs

A small studio in Pune. Building, shipping, taking select work.

2026
Shipped clipr.shelke.dev

A precise way to clip and share moments from video.

2025
Shipped loomi.fyi

A small, opinionated tool. Live and in active use.

2019 — 2025
Software Engineering · Zomato & Blinkit

Six years across consumer-scale product surfaces and platform.

§ 05Contact
[email protected] Pune, India Open for work

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